David DeHarport shot this 120 mm negative on June 26, 1995 near Byers, Colorado. The negative depicts a roadside sign that reads, " Schafer Ranch; member, Colorado Beef Board; nothing satisfies like beef." A barbed wire fence, dirt road, and open field are visible in the background. The Colorado Beef Board was formed in 1965 in accordance to the Promotion and Marketing Beef Act which provides the base for development of a producer-funded beef promotion and research program -- the Beef Checkoff Program -- aimed at building demand for beef and beef products, both domestically and internationally. A name change to the Colorado Beef Council (CBC) came in July of 1985 with the passing of the Beef Board Bill. It was during this time that the Colorado Beef Council was authorized to become a qualified state council (QSBC) to collect the checkoff for the Cattlemens' Beef Promotion and Research Board (CBB).
David DeHarport (1921-2001) was a photographer, archaeologist, and anthropologist. Between 1937-2000, DeHarport photographed the southwestern United States, specifically focusing on Colorado and the Four Corners region. Much of his work focused on abandoned agricultural and mining towns in Colorado, as well as landscapes of the state's eastern plains. This photograph is part of the David DeHarport collection.
Donated by David DeHarport, 2000.