The front of the button has man holding a lantern and sitting on a box label 'PRISCO' he is wearing knee high boots, jeans with suspenders, a red and white striped button down shirt, glasses, and a gray brimmed hat. There is a big of grass under him, that cuts off at a corner, with words underneath, and there is a bit of blue sky behind, but this fades to white. The tagline is at the bottom in black capital letters. Has a copper colored metal stick on the back, starting at one side and going across the back of the pin and past the edge, for attaching to clothing.