Body of bottle does not curve in until near the top, not very long neck. Screw-on cap, unopened, red print. Bottle front depicts the name followed by white flowers with green leaves. Further down the bottle depicts the Denver Bronco's Helmet with more text under. Bottle back has the 1977-1978 Championship record, listing results, season teams played with scores. AFC playoff and the Super Bowl XII. Bottling company to right of schedule, white print.
*Printed on cap, orange: "ORANGE / ORANGE / ORANGE / CRUSH" (list of ingredients follows, too small to read)
*Printed on front, white ink: "ORANGE / Crush/ Salutes / The DENVER (football helmet is logo) BRONCOS / 1977-1978 AFC CHAMPS / 14 WINS 3 LOSSES / 32 FL OZ. (1 QT) 946 ml"
*Printed on back the 1977-1978 CHAMPIONSHIP RECORD"
*Printed on side, white ink: "PRODUCED UNDER THE AUTHORITY OF CRUSH INTERNATIONAL/ INC. 2201 MAIN ST., EVANSTON ILL 60202"