Ninteen holes drilled around outer edge of sign for nailing. Letters are printed in different colors to get customer's attention.
Printed from top to bottom in red, green dark blue, black, light green: "JOHN'S / PRODUCE (note: two words are shadowed with light green paint)/ Wholesale / FRUITS & / VEGETABLES / 209 Denargo Mkt. / Phone 222-3513 / PUC M-1516 / WT. 5735"