*Printed top of poster, black ink: "THE NORMAN FILM MFG. CO. / PRESENTS"
*Printed bottom of posster, yellow ink: "BILL PICKETT / WORLD'S COLORED CHAMPION- IN / 'THE BULL-DOGGER' / Featuring The Colored Hero of the Mexican Bull Ring / in Death Defying Feats of Courage and Skill. / THRILLS ! LAUGHS TOO ! / Produced by Norman Film Mfg. Co. / Jacksonville, Fla"
*Printed bottom in oval, white ink: "Ritchey / LITH. CORP"